Writing
Notes from the practice.
Essays on senior product judgment, engagement design, and the work of building a foundation founders can keep running on their own. Updated when there's something worth saying.
01
June 29, 2026
AI Product Design: What Changes, What Doesn't
AI shifts the tools, not the fundamentals. Here's how to apply senior product judgment before the hype makes your decisions for you.
02
June 23, 2026
Product Design in 2026
The tools changed. The judgment required to use them well didn't.
03
June 23, 2026
What Series B Investors Are Actually Evaluating
By Series B, the question isn't whether you can build — it's whether you've built something that scales without you holding it together.
04
June 22, 2026
What Series A Actually Demands From Your Product
Seed got you here on momentum. Series A requires a different kind of product discipline.
05
June 22, 2026
What Seed-Stage Actually Demands From You
Most early-stage founders are solving the wrong problems. Here's how to tell the difference.
06
June 22, 2026
What Should Actually Be Your Goal as a Startup Founder
Most founders are optimizing for the wrong thing. Here's how to tell if your goal is real or just a story you're telling yourself.
07
June 22, 2026
Setting a New Business Goal That Actually Holds
Most early goals are really just hopes with a deadline. Here's how to set one that shapes decisions.
08
June 19, 2026
The senior product layer founders can't hire yet.
Why pre-seed and seed founders can't afford one excellent senior — and what to do about it.
More to come. We publish when the work demands it.