Banking-as-a-Service is a complicated category. The buyer might be a fintech founder hunting APIs, a community-bank chief operating officer looking for a sponsor program, or a real-estate or insurance company stitching financial primitives into a non-financial product. Each of those buyers reads a very different page.
Productfy had built the rails. What they needed was the surface — a marketing story that could speak to all three audiences at once, a white-label package customers could put their own brand on without writing a line of code, an admin console for their own ops team, and a credible demo product that proved the "launch in three weeks" claim. We took on the whole stack.
